Late Lifecycle
I assist executives as an advisor and partner, assisting through the crucial later stages of product lifecycles - from reinvestment, cash-cow strategies to exit and end-of-life.
My help is just a meeting away. Book time here.
Please take a moment to explore the specific help I offer for companies and products in the startup and early part of their lifecycle, along with links to a number of valuable resources.
"The end of a product lifecycle isn't a sunset, but a sunrise; it's not about closure, but about the opportunities and beginnings it ushers in for new, groundbreaking innovations."
- Anonymous
Decline Management - Managing the decline phase of the product lifecycle, such as cost reduction, price adjustments, or niche market targeting.
Discontinuation Planning - Guidance on product discontinuation, including timing considerations, change management, and stakeholder communication.
Customer Transition - Transitioning customers to new or alternative products, including communication strategies and incentive programs.
Product Retirement - retiring products in a manner that maintains customer goodwill and minimizes disruption to the business.
Legacy Management - Leveraging the legacy of the product to enhance the company's brand image and customer loyalty.
True Cash-Cow - If the product is a 'cash-cow' with steady sales despite overall market decline, how to maximize profitability and maintaining market share.
Innovation Spurring - Identifying lessons from the outgoing product that can spur innovation for future products.
Succession Planning - Identifying and planning for the next product or product line to take the place of the outgoing product.
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Useful Late-Lifecycle Resources
Consider how to have a Product Reaper Mindset with some of these powerful questions.
Read a bunch with links to 5 strong articles on the topic, plus resources from 280 Group and Pragmatic Marketing.
A 10-step end-of-life plan with links to more details.