Middle Lifecycle
I assist executives as a personal advisor and partner, assisting through the crucial middle stages of product lifecycles - from reigniting growth, executing transformations and guiding through M&A.
My help is just a meeting away. Book time here.
Please take a moment to explore the specific help I offer for companies and products in the middle of their lifecycle, along with links to a number of valuable resources.
"The middle lifecycle of a product is like a climber's ascent to the peak: it's a test of strategy, endurance, and adaptation, with the most exhilarating views of success along the way."
- Anonymous
Product Health Assessment - evaluate aspects like market acceptance, sales performance, customer feedback, and competitive positioning.
Strategy Refinement - review and refine existing product strategy, consider updated market dynamics, customer expectations, and business objectives.
Roadmap Review and Risk Assessments - Evaluate the product roadmap and progress towards key milestones. Review risks and build mitigation strategies.
Profitability Analysis - update views of product profitability, improving financial performance, consider cost reduction and pricing strategies.
Market Trend Analysis - What's changing in current market trends, consumer behavior, and the competitive landscape? What should be changed to stay competitive?
Performance Improvement - What are the opportunities to enhance product performance?New features, quality, cost-effectiveness, UX, CX?
Growth Planning - Let's explore opportunities for growth, such as market expansion, product variations, strategic partnerships, etc.
Customer Retention, Feedback Loops, Board Meeting prep, and more. Let's work through your hurdles together.
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Useful Middle-Lifecycle Resources
Grab a copy of The Decision Book to power-up your comms and thinking.
Visit Impact Pricing and their free + paid resources and books about value. Invaluable.
For SaaS, begin the journey on Rule of 40 with McKinsey.